African Pride is a hair care brand that offers products designed for the unique needs of textured hair, including moisture, conditioning, and styling products. The brand primarily caters to African American and multicultural consumers.
African Pride was established in the United States in the early 1990s.
The brand quickly became known for its affordable yet effective hair care products.
In 2002, African Pride was acquired by Strength of Nature, LLC, a leading hair care company specializing in textured hair products.
Since then, African Pride has continued to innovate and expand its product line.
Today, African Pride is one of the most recognizable hair care brands in the US.
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No, African Pride is designed for textured hair of all types, including African American, Afro-Caribbean, and mixed-race hair. The brand's products are formulated to address common concerns like dryness, breakage, and frizz, which can affect all types of textured hair.
Yes, many of African Pride's products are safe for color-treated hair, but it's important to read the label and follow the instructions carefully. Some products may strip or fade color, so it's important to choose products that are specifically designed for color-treated hair.
Some of African Pride's products may contain sulfates, but many of their newer products are sulfate-free. It's important to read the label and ingredients list to determine if a product contains sulfates, as some people may be sensitive or allergic to this ingredient.
African Pride Moisture Miracle Coconut Water & Baobab Oil Leave-In Cream is a great product for dry hair. It provides intense moisture and hydration, leaving hair soft, shiny, and manageable. African Pride Olive Miracle Anti-Breakage Formula Hair Moisturizer is another great option, as it helps to prevent breakage and split ends while adding moisture and shine.
No, African Pride does not test its products on animals. The brand is committed to using cruelty-free ingredients and practices in all of its products.